EatMe Brand Review

Brand Review — All Deliverables

Strategy: Mira | Visual Execution: Flux | Direction: Joel
February 23, 2026

Logo — The System

Icon + Wordmark

Three assets, one brand. Concept 8 = primary icon (refined, versatile). Concept 17 = marketing variant (expressive, action). WM-11 = wordmark.

Primary Icon

Concept 08

Front-facing mouth, star visible inside, tongue contained. Refined, sophisticated, confident. Works everywhere — app icon, business cards, partnerships.

Marketing Variant

Concept 17

Side-profile mouth, tongue out, speed lines = delivery in motion. Eye-catching, expressive. For social headers, promos, merch, ads.

Wordmark

WM-11

Stacked EAT/ME, ultra bold condensed white. Hot pink star between words with neon bloom glow. Star is the only neon element.

Other Notable Concepts from Round 1

20

14

18

19

16

Logo — Usage Guide

The Logo System

Two icons, one wordmark. Same DNA (lips + star), different energy levels. Use the right mark for the right context.

Primary Icon — Concept 08

Default

The refined mark. Confident, contained, versatile.

✦ App icon (iOS, Android, web favicon)

✦ Business cards, invoices, partnerships

✦ Social profile pictures (all platforms)

✦ Email signatures, letterhead

✦ Anywhere the brand needs to feel professional

Marketing Variant — Concept 17

Action

The expressive mark. Tongue out, speed lines, delivery in motion.

✦ Social media headers and banners

✦ Promotional graphics and ads

✦ Merch (stickers, t-shirts, tote bags)

✦ Launch campaigns, event materials

✦ Anywhere the brand needs to feel alive

Wordmark — WM-11

Text Mark

Stacked EAT/ME. The star glows; the type stays solid.

✦ Landing page hero

✦ Splash screens, loading states

✦ Large-format signage

✦ Paired with icon for full brand lockup

✦ Note on production vectors: These are the original Recraft-generated images. When we need production-quality SVG vectors (for print, large format, or app assets), we'll bring in a graphic designer to trace them faithfully. The originals are the source of truth.

Color Palette

Late-Night NYC Neon

Cyberpunk duo-tone. Pink dominates, blue supports. Everything passes WCAG AA on dark.

Core Brand

Void

#0A0A0A

White

#FFFFFF

Hot Pink

#FF0080

Electric Blue

#00D4FF

Surfaces (Dark Elevation)

Void

Surface

Raised

Elevated

Overlay

Text Hierarchy

20.7:1

Primary

#FFFFFF

9.6:1

Secondary

#B3B3B3

3.9:1

Muted

#666666

Semantic

Success

#00E676

Warning

#FFB300

Error

#FF3D3D

Info

#00D4FF

Interactive States

Pink Default

#FF0080

Pink Hover

#FF1A93

Pink Pressed

#CC0066

Blue Default

#00D4FF

Blue Hover

#33DDFF

Blue Pressed

#00A8CC

Neon Glow

Track Your Package

Typography

Big Shoulders + DM Sans

Industrial signage meets geometric readability. Both free from Google Fonts.

Display — Big Shoulders Display, Black 900, Uppercase

72px hero

EAT ME

48px display-1

DRIVERS KEEP 100%

36px display-2

REQUEST. TRACK. DELIVERED.

24px heading-1

HOW IT WORKS

20px heading-2

FOR SENDERS

Body — DM Sans

18px body-large

Your delivery fee goes to your driver. All of it. No commission. No catch.

16px body

EatMe is a delivery platform where drivers keep 100% of the delivery fee. Built in NYC, for NYC.

16px emphasis

$8.99 flat. Every cent to the driver.

14px small

Brooklyn and Manhattan to start. We're expanding, but we'd rather be great in two boroughs than mediocre in five.

12px label

Express Delivery

Wordmark (WM-11)

Original Recraft render — the source of truth

Tabular Numbers

$8.99

$12.50

$0.00

DM Sans with font-feature-settings: "tnum"

Brand Style Guide

The Rules

Key guidelines from the 11-section style guide. Iconography, photography, voice, motion.

Iconography

4-pointed star (✦) is the signature element — appears everywhere
UI icons: outlined, 1.5px stroke, sharp corners
Lucide Icons recommended (clean, geometric, open-source)
No rounded/friendly icon sets. No multi-color icons.

Photography

Late-night NYC always. Never daytime, never suburban.
Neon signs, streetlights, bike lights, phone screens
High contrast, lifted blacks, slight grain
Subjects: bike couriers, city streets, packages in motion

Voice & Tone

"Drivers keep 100%."

"Our innovative revenue model..."

"$8.99. All of it goes to your driver."

"Affordable delivery!"

"Brooklyn to the Bowery"

"The New York metropolitan area"

"Drivers" and "couriers"

"Delivery partners"

Motion & Animation

Fast. 150ms micro, 300ms transitions, 500ms page-level.
Star rotation for loading (not spinners)
Neon flicker for hero wordmark only
No confetti. No slow fades. No animations that block interaction.

Social Media

Always dark backgrounds. No white posts. Ever.
The star appears in every visual.
Bio: "NYC delivery. Drivers keep 100%. Yes, really."
Numbers are always specific. "$8.99" not "low fees."

Logo Don'ts

Don't rotate, skew, or stretch the logo
Don't change the star color (always #FF0080)
Don't place on backgrounds lighter than #333 without dark container
Don't use speed-lines variant below 48px

Button Styles

Star as Bullet

✦ No commission. Zero.

✦ No subscription fees.

✦ Weather premiums go to you.

Landing Page — eatme.nyc

The Full Page

Logo Exploration — New Direction

Psychedelic Text Concepts

Alee's concept: open mouth with "EAT ME" in bubbly psychedelic lettering inside. Decorative, not suggestive. Four AI-generated explorations across Recraft V3 and FLUX Pro.

Concept A Recraft V3

Comic Sticker

Wide-open mouth, teeth showing, tongue out. "EAT" up top, "ME" on tongue. Most illustrative — sticker/merch energy. Text got doubled ("ME ME") — needs refinement.

Concept B FLUX Pro

Bubbly Inflated

Clean lip shape, hot pink bubbly inflated lettering filling the mouth. Strong text treatment. Text reads wrong ("EAT above ME!") but the lip shape + letter style are both solid starting points.

Concept C FLUX Pro

Neon Glow

"EAT ME" stacked in neon pink lettering inside the mouth. Glow treatment aligns with brand's neon direction. Lips are more realistic/slightly suggestive — needs to be more graphic/stylized.

Concept D Recraft V3

Pop Art Burst

Biggest, boldest "EAT ME" text. Bubbly pink letters with retro feel. Mouth open with tongue. The wireframe/web element is unwanted noise — the text + mouth core is strong.

✦ Direction from Alee: Open mouth (not suggestive), "EAT ME" stacked inside in psychedelic bubbly font. Text is decorative — fits aesthetically, doesn't need to be super legible. These are first-pass explorations to find the right energy. React and refine.

Round 2 — Concept C Refinements

Based on Concept C: neon glow on lip outline, text contained inside the mouth (squished/abstract is good), everything else the same.

C1 FLUX Pro

Full Neon

Strong neon glow on lip outline. Text stays inside. Purple/blue lip tones with pink glow edge. Text is neon outline style — more sign-like than bubbly.

C2 FLUX Pro

Neon Sign

Cyan glow on lip outline, pink neon text. Clean neon-sign aesthetic. Text reads "EAT above ME" again — the word "above" is a FLUX text artifact. Lip shape and glow treatment are strong.

C3 FLUX Pro

Bold Bubbly

Closest to brief. Neon glow lip outline. Fat bubbly pink letters. Text slightly spills over bottom lip but the overall energy is right — bold, stuffed, organic. Lip shape is angular/geometric.

C4 FLUX Pro

Contained Neon

Text fully contained in the mouth opening. Silver lips with pink inner glow. Neon outline text, small and squished. Most "logo-ready" — cleanest containment of text within mouth shape. Teeth visible.

Round 3 — C2 “Neon Sign” Text Fix

Starting from C2: removed hallucinated “above” text, just “EAT ME” in neon tube lettering, text contained inside the mouth like C1.

C2a FLUX Pro

Single Line

EAT ME on one line, pink neon text, cyan lip glow. Text well-contained in mouth. Very legible, clean neon sign look. Lips have subtle pink/magenta shading.

C2b FLUX Pro

Stacked

EAT / ME stacked vertically, pink neon. Cyan-to-purple gradient on lip outline. Text fills the mouth space well. More logo-like proportion — compact and balanced.

C2c FLUX Pro

Ampersand

FLUX hallucinated an “&” — reads “EAT & ME”. But: text fully contained in mouth, strong cyan glow, good lip shape. Red-pink lip tones.

C2d FLUX Pro

Contained

Also “EAT & ME” (ampersand artifact). Text nicely contained in the mouth opening. Good proportions, dark lips with strong cyan outline and purple glow spill.

09

Neon Star Wordmark

Taking WM-11 and giving the 4-pointed star a neon tube treatment — connecting the clean wordmark logo to the neon brand imagery.

Round 1 — Initial Explorations

First pass: finding the right balance of neon star + solid white text. Models tend to make everything neon.

V1 FLUX Pro

Full Neon

Went full neon on everything — text and star both glow. 5-pointed star (wrong shape), cyan instead of pink. Shows the neon aesthetic but wrong direction for logo.

V2 FLUX Pro

Bar Sign

Pink neon 5-pointed star above cyan neon text. Cool bar-sign vibe but wrong layout (not stacked) and wrong star shape. More brand imagery than logo.

V3 FLUX Pro

Neon Sign

Right layout (EAT/ME stacked), big pink neon star between. But text became neon tubes too. White neon text has pink connection points. Star dominates.

V4 Recraft V3

Wall Sign

Huge 5-pointed neon star behind text on concrete wall. White outlined letters with 3D effect. Cool as merch/environmental mockup, not a logo.

Round 2 — Refined

Tighter prompts: 4-pointed sparkle shape, solid matte white text, only the star glows.

V5 FLUX Pro

Glow Bleed

Right layout, 4-pointed sparkle present. But the neon glow from the star bled onto “ME” giving it a neon outline. Star is small. EAT stays solid white.

V6 FLUX Pro

Best Match

Closest to the goal. Correct 4-pointed sparkle shape, hot pink neon with bloom, centered between EAT and ME. Text is solid white. The sparkle has real neon tube quality.

V7 Recraft V3

Off-Rails

Recraft went decorative — added ampersand, diamond, multiple sparkles, outlined text. Not usable as a logo but interesting as brand illustration.

V8 FLUX Pro

Sparkler

Solid white text, good layout. Star became a sparkler/starburst — radiating pink-purple light rays. Not a clean shape but the energy is interesting. Glow tints nearby letters.

Round 3 — Neon Glow on Actual WM-11

Same exact wordmark, untouched typography. Only the star gets a neon glow treatment via Screen blending — light adds brightness without changing anything else.

M Subtle

Subtle

Gentle glow. Star is slightly brighter with a faint pink haze. Very close to original — the neon is a whisper.

N Medium

Medium

Star clearly reads as “lit.” Glow extends into surrounding dark areas. Enough neon to connect to the brand imagery without overwhelming the logo.

O Strong

Strong

Unmistakably glowing. Bright hot pink star with visible bloom extending into the gaps between letters. The star is a light source.

P Warm

Warm Pink

Similar intensity to Strong but warmer pink tone. Softer, slightly less electric. Wide bloom.

Reference — Original WM-11

The approved wordmark for comparison. Same typography in all Round 3 options above.

WM-11 (Current)

Stacked EAT / ME, ultra bold condensed white sans-serif. Hot pink 4-pointed star with flat gradient. Round 3 adds neon glow to just this star.