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EatMe Wordmark
Brand Review — All Deliverables
Strategy: Mira  |  Visual Execution: Flux  |  Direction: Joel
February 23, 2026
Logo — The System
Icon + Wordmark
Three assets, one brand. Concept 8 = primary icon (refined, versatile). Concept 17 = marketing variant (expressive, action). WM-11 = wordmark.
Primary Icon
Concept 08 — Primary Icon
Concept 08
Front-facing mouth, star visible inside, tongue contained. Refined, sophisticated, confident. Works everywhere — app icon, business cards, partnerships.
Marketing Variant
Concept 17 — Speed Lines
Concept 17
Side-profile mouth, tongue out, speed lines = delivery in motion. Eye-catching, expressive. For social headers, promos, merch, ads.
Wordmark
Wordmark WM-11
WM-11
Stacked EAT/ME, ultra bold condensed white. Hot pink star between words with neon bloom glow. Star is the only neon element.
Other Notable Concepts from Round 1
Concept 20
20
Concept 14
14
Concept 18
18
Concept 19
19
Concept 16
16
Logo — Usage Guide
The Logo System
Two icons, one wordmark. Same DNA (lips + star), different energy levels. Use the right mark for the right context.
Primary Icon — Concept 08
Default
Primary Icon
The refined mark. Confident, contained, versatile.
✦ App icon (iOS, Android, web favicon)
✦ Business cards, invoices, partnerships
✦ Social profile pictures (all platforms)
✦ Email signatures, letterhead
✦ Anywhere the brand needs to feel professional
Marketing Variant — Concept 17
Action
Marketing Variant
The expressive mark. Tongue out, speed lines, delivery in motion.
✦ Social media headers and banners
✦ Promotional graphics and ads
✦ Merch (stickers, t-shirts, tote bags)
✦ Launch campaigns, event materials
✦ Anywhere the brand needs to feel alive
Wordmark — WM-11
Text Mark
Wordmark
Stacked EAT/ME. The star glows; the type stays solid.
✦ Landing page hero
✦ Splash screens, loading states
✦ Large-format signage
✦ Paired with icon for full brand lockup
✦  Note on production vectors: These are the original Recraft-generated images. When we need production-quality SVG vectors (for print, large format, or app assets), we'll bring in a graphic designer to trace them faithfully. The originals are the source of truth.
Color Palette
Late-Night NYC Neon
Cyberpunk duo-tone. Pink dominates, blue supports. Everything passes WCAG AA on dark.
Core Brand
Void
#0A0A0A
White
#FFFFFF
Hot Pink
#FF0080
Electric Blue
#00D4FF
Surfaces (Dark Elevation)
Void
Surface
Raised
Elevated
Overlay
Text Hierarchy
20.7:1
Primary
#FFFFFF
9.6:1
Secondary
#B3B3B3
3.9:1
Muted
#666666
Semantic
Success
#00E676
Warning
#FFB300
Error
#FF3D3D
Info
#00D4FF
Interactive States
Pink Default
#FF0080
Pink Hover
#FF1A93
Pink Pressed
#CC0066
Blue Default
#00D4FF
Blue Hover
#33DDFF
Blue Pressed
#00A8CC
Neon Glow
Track Your Package
Typography
Big Shoulders + DM Sans
Industrial signage meets geometric readability. Both free from Google Fonts.
Display — Big Shoulders Display, Black 900, Uppercase
72px hero
EAT ME
48px display-1
DRIVERS KEEP 100%
36px display-2
REQUEST. TRACK. DELIVERED.
24px heading-1
HOW IT WORKS
20px heading-2
FOR SENDERS
Body — DM Sans
18px body-large
Your delivery fee goes to your driver. All of it. No commission. No catch.
16px body
EatMe is a delivery platform where drivers keep 100% of the delivery fee. Built in NYC, for NYC.
16px emphasis
$8.99 flat. Every cent to the driver.
14px small
Brooklyn and Manhattan to start. We're expanding, but we'd rather be great in two boroughs than mediocre in five.
12px label
Express Delivery
Wordmark (WM-11)
WM-11 Wordmark
Original Recraft render — the source of truth
Tabular Numbers
$8.99
$12.50
$0.00
DM Sans with font-feature-settings: "tnum"
Brand Style Guide
The Rules
Key guidelines from the 11-section style guide. Iconography, photography, voice, motion.

Iconography

  • 4-pointed star (✦) is the signature element — appears everywhere
  • UI icons: outlined, 1.5px stroke, sharp corners
  • Lucide Icons recommended (clean, geometric, open-source)
  • No rounded/friendly icon sets. No multi-color icons.

Photography

  • Late-night NYC always. Never daytime, never suburban.
  • Neon signs, streetlights, bike lights, phone screens
  • High contrast, lifted blacks, slight grain
  • Subjects: bike couriers, city streets, packages in motion

Voice & Tone

"Drivers keep 100%."
"Our innovative revenue model..."
"$8.99. All of it goes to your driver."
"Affordable delivery!"
"Brooklyn to the Bowery"
"The New York metropolitan area"
"Drivers" and "couriers"
"Delivery partners"

Motion & Animation

  • Fast. 150ms micro, 300ms transitions, 500ms page-level.
  • Star rotation for loading (not spinners)
  • Neon flicker for hero wordmark only
  • No confetti. No slow fades. No animations that block interaction.

Social Media

  • Always dark backgrounds. No white posts. Ever.
  • The star appears in every visual.
  • Bio: "NYC delivery. Drivers keep 100%. Yes, really."
  • Numbers are always specific. "$8.99" not "low fees."

Logo Don'ts

  • Don't rotate, skew, or stretch the logo
  • Don't change the star color (always #FF0080)
  • Don't place on backgrounds lighter than #333 without dark container
  • Don't use speed-lines variant below 48px
Button Styles
Star as Bullet
✦ No commission. Zero.
✦ No subscription fees.
✦ Weather premiums go to you.
Landing Page — eatme.nyc
The Full Page
Logo Exploration — New Direction
Psychedelic Text Concepts
Alee's concept: open mouth with "EAT ME" in bubbly psychedelic lettering inside. Decorative, not suggestive. Four AI-generated explorations across Recraft V3 and FLUX Pro.
Concept A Recraft V3
Psychedelic Concept A
Comic Sticker
Wide-open mouth, teeth showing, tongue out. "EAT" up top, "ME" on tongue. Most illustrative — sticker/merch energy. Text got doubled ("ME ME") — needs refinement.
Concept B FLUX Pro
Psychedelic Concept B
Bubbly Inflated
Clean lip shape, hot pink bubbly inflated lettering filling the mouth. Strong text treatment. Text reads wrong ("EAT above ME!") but the lip shape + letter style are both solid starting points.
Concept C FLUX Pro
Psychedelic Concept C
Neon Glow
"EAT ME" stacked in neon pink lettering inside the mouth. Glow treatment aligns with brand's neon direction. Lips are more realistic/slightly suggestive — needs to be more graphic/stylized.
Concept D Recraft V3
Psychedelic Concept D
Pop Art Burst
Biggest, boldest "EAT ME" text. Bubbly pink letters with retro feel. Mouth open with tongue. The wireframe/web element is unwanted noise — the text + mouth core is strong.
✦  Direction from Alee: Open mouth (not suggestive), "EAT ME" stacked inside in psychedelic bubbly font. Text is decorative — fits aesthetically, doesn't need to be super legible. These are first-pass explorations to find the right energy. React and refine.